Owner, Michael Koch, started his career with Metropolitan Life Insurance in 1972 after graduating from University of Wisconsin Whitewater with a major in Marketing. He was promoted to manager in 1975 and later became the regional group insurance specialist. In September of 1977, Mr. Koch received the Charter Life Underwriter, CLU designation. Time Insurance Company hired Mr. Koch in 1977 as Wisconsin Regional Manager. He earned numerous awards for service a production with Time and later in 1985 joined Cigna Insurance as their Wisconsin manager. After a year with Cigna, he was promoted to Senior Manager. In 1988, Mr. Koch along with two partners formed Midwest Marketing Concepts, a regional Life and Health brokerage operation. Two years later Mr. Koch started Geneva Marketing.